I love being a mom of three littles, but sometimes it makes things a little harder than they used to be. This is not a bad thing at all, it is just different. For example, I used to be able to run out of the house in a matter of five minutes. Now, it definitely takes much longer than those five minutes. This is the same idea when it comes to businesses. I really do not have the time to mess around with businesses that do not appreciate my time, money, or business that I am giving them. This is why I tend to opt for smaller, local businesses compared to larger, corporate companies. I find that I get all around better service and more bang for my buck, which is exactly what this busy mom needs! In hopes of convincing you to shop small and shop local, I have come up with a list of reasons why it is better and then, I gave you ways to incorporate small, local businesses in your everyday life. Check it out:
Top reasons why it is better to shop small and local
Although some ‘big’ businesses do provide great service, it is a known fact that overall, small businesses in your area provide not only better service, but customized service. A lot of the times, you will have the same person contacting you about what you are purchasing and they get to know you. This leads to better, customized service compared to a new customer service representative each time you call. This is especially important with children. If businesses are coming into my home and are around my children, I need to be able to trust them, even if I am standing beside them the entire time. With smaller businesses, it is easier to get to know the people that service your home, therefore, making you a bit more comfortable with them.
Not only will you get better service, but most of the time, you will get better products, as well. With big businesses, there are mass production plants and with smaller businesses, your products typically get hand crafted. The owner of the business always takes pride in the product, but when you have a line of people below the owner, the quality of the item begins to decrease because the workers do not always have the same love for the product – a lot of the time it is just a job to pay the bills. Now, this isn’t true for ALL big businesses, but I would bet that a majority of them are like this.
3.Improve the local economy
When you shopping local and promoting local businesses, they make more money and are able to hire new employees or raise the wages of current employees, which helps boost your local economy. Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970’s? According to SBA (U.S. Small Business Administration), “Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs.” I do not know about you, but I would love for my local economy to help support those statistics.
4.Reduce environmental impact
Shopping small and local definitely reduces the environmental impact because you are reducing transportation. Think about it – when you purchase a purse online from a major company, they have to make the product, ship it to the store (usually by plane, boat and/or truck). Then, they ship it from the store to you, once again by plane, boat and/or truck. If you purchase a purse from a local leather maker, you are cutting the transportation amount in half, or more than half. That is a huge difference!
5.You give back more
According to Amiba (American Independent Business Alliance), “On average, 48 percent of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.” This is a huge deal because
6.You feel great about who you are supporting
Like I mentioned before, you typically have the same few people that you talk to when you do business with small companies. With that being said, you know exactly where your money is going to and who you are supporting. I always feel better when I am supporting a family run business in my area because I know they are just doing their best to provide great service and products, while supporting their families.
Ways to incorporate small, local businesses in your everyday life
This is an easy way to incorporate small, local businesses in your life. There are many farmer’s markets in most towns that allow big and small local farmers to come sell their food. This is a great way to support local families and eat healthier at the same time.
2.Online marketing services
Do you own a business, or do you manage the PR and marketing for a business? If so, then you need to check out local marketing agencies. When your business needs help, why not share the love and get help from other local businesses? NJ based SEO company, NJ SEO is a full service New Jersey marketing agency that provides and develops effective content strategies for forward thinking companies. They offer professional SEO services that help websites increase their organic search score, which allows them to compete for the highest rankings, no matter how competitive the keywords are.
Matt Anton is the former online marketing manager of Liberty Travel and is currently in charge of client strategy and execution at NJ SEO. He is listed in the top 62 SEO marketers, has been cited as an SEO expert and has many endorsements and recommendations, as well. Matt, along with NJ SEO is committed to providing an outstanding service that is custom-made for each client, no matter how big or small the business is. If you are looking to turn your visitors into customers, improve your organic search ranking and gain more traffic, then look no further than NJ SEO.
Instead of shopping at big box stores, try shopping at smaller local boutiques around your area. You can find a lot of places that were started by locals around your area and employee local students and young adults.
I know what you are thinking… paper products?! Think about it, though. When you get invitations for a party, where do you typically look? Minted maybe? Hobby Lobby? Instead of shopping at a big store like those, check out local printing places or even Etsy. Typically, Etsy is full of small, family run businesses.
Do you hire someone for your house cleaning? This is an easy way to help out a local family in need. If you know someone that needs extra money, you should definitely ask if they would like to do some cleaning, or other jobs to help you around the house, or even yard!
All in all, I believe that shopping local is better for my family and my community and I try to shop local as much as I can. Tell me what you think – do you shop local, or do you prefer larger companies? Don’t forget to check out NJ SEO for all of your SEO and online marketing needs!